"What Does a Social Media Manager Do for My Business?"

A social media manager represents your business across social media channels as the voice of the brand to build brand awareness, connect with a target audience, foster an online community, generate leads and, ultimately, boost sales.

A social media manager responds to comments, constructs campaigns and creates content for the pages.

They analyze results of campaigns by tracking engagement metrics such as likes, clicks and shares. They provide brands with guidance to enhance their online presence.

Social media managers can be responsible for a wide variety of roles, including online engagement strategizing, managing community, directing creative project, customer service, copywriting, and analyzing data.

Channels that social media managers work on

Social media managers frequently work on Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, and YouTube.

Partnering with your social media manager

A social media manager's role can be very effective when clear goals are set like "increase brand awareness" and "increase traffic to website."

Social media managers are very similar to public relations experts, because they know how to portray a business's characteristics in a positive light. A great social media manager knows how to create content, interact with customers, and increase leads.

Step One

Establish a specific goal (like "increase website traffic" or "increase online registrations"), and align your social media tactics to meet that goal. For example, if you’re looking to build awareness amongst young shoppers, you might consider building an influencer program on TikTok.

Step Two

Engage with your audience on social media, building a brand voice . Create content that resonates with your audience. Research each channel's algorithm and tactics for optimization. Schedule posts regularly, on optimal days and at specific times, depending on each channel.

Step Three

Measure results by tracking each platform's metrics and insights. There are many online tools to review results of engagement and effectiveness.

Step Four

Experiment with new content and optimize high-performing posts.

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A new age

Ten years ago, the role of a social media manager didn't exist. Today, many companies value social media for customer creation and retention.

Why a social media manager is valuable for your business

Social communication - A social media manager determines how often your brand should post on each social channel. The manager also monitors replies.

Develop a brand identity - They help to explain the public “why” message that helps customers resonate with your organization.

Visual appeal - Whether it’s your profile pictures or team photos, a social media manager ensures your content visually matches your brand.

Determine promotional strategies - Social media managers give you insights into your paid advertising, organic traffic and influencer marketing.

Compile your engagement strategy - Your social media manager listens to, responds and engages with your audience across all channels. These actions increase sales and improve customer relationships through increased trust and engagement.

Establish a conversion strategy: Your social media manager researched follower interests and concerns to recommend how to convert fans into loyal customers.

Key metrics that your social media manager should track

• Audience Growth

• Audience Engagement

• Brand Reach

• Feedback and Word of Mouth Marketing

• Response Quality and Rate

• Leads/ Traffic

• Conversion rates

The general role of a social media manager

Generally speaking, a social media manager plans a business's online strategy around marketing, advertising and discovering new leads.

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Do you need assistance with crafting a social media and content creation strategy for your business in Los Angeles? Contact Builderfriend today to schedule a free consultation today!