We are very creative and imaginative

We protect our clients/customers at all costs

We have a charming and magnetic personality

We are sooo curious and ask so many questions

We are truly there for people

We follow our intuition and gut instinct - above all

Someone who is unique and questions any status quo

Someone who steps up to take charge of a situation

Someone who is passionate about your mission, vision and values

Someone who leans in, works hard, and always does what is right

Someone who is very focused and disciplined

Someone who is clever, sparks ideas, and makes work fun

Approachable

Aspirational

Optimistic

Practical

Strong

Passionate

Being seen as irrelevant, boring and outdated

Feeling like a cookie-cutter (i.e. too much like every other brand)

Providing unproven or misinformation to customers, even making an uninformed decision

Creating a product that absolutely fails or doesn't live up to expectations

Being stuck in a status quo, never changing, and never evolving

Doing something as a brand that has a bad outcome on your customers

A true friend

A pioneer in the industry

Innovating and cutting edge

Service minded and focused on help

A miracle-worker

Honest and trustworthy

Thoughtful, researched articles, reports and infographics

Lists or videos about business tactics and ideas to try

Motivating quotes

Memes, funny videos, or industry jokes

Case studies or thought leader articles

Groups, networking or meetup events

By breaking convention and challenging the norm

By helping people feel good about themselves

By motivating customers (and general people) to achieve more

By leading the field in a meaningful, important way

By offering freedom - or escape -from the boring or mundane

By educating, so that people can reach their full potential

We helped so many people live better lives

We helped enable people's dreams to come true

We created something of enduring value to society

We gave people a little piece of paradise

We developed strong relationships with our customers

We created links between diverse communities

We know how to shift problems into solutions

We create and foster strong relationships

We truly care about our clients, customers, and all people

We stand by our values and always strive to do good

We are not being afraid to create change and shake things up

We have the knowledge and experience to do a good job

Set clear goals if you want to achieve them

Work hard to get where and what you want in life

Being uncomfortable helps to inspire growth and change

Don't worry about things. Life is too short

Creativity is simply connecting things together

Finding life's balance creates inner happiness