37 Questions to Ask Your Social Media Followers

As a business owner on social media, the best thing to focus on through the platform is remaining social. Connect with your target audience by weighing in on conversations directly. Encourage them to engage with your posts, include their followers in the message and keep them coming back for more content.

Keep a two-way conversation flowing with your followers by using the following prompts to get it started. You can even keep these questions in your back pocket for your next holiday party!

Why Social Media Is Important For Content Marketing

Social media platforms are some of the top-visited digital destinations, so it's vital to utilize the tools with your marketing strategy.

Build Brand Awareness and Business Authenticity

Social media is an effective marketing tool that allows your company to increase public awareness, stay visible and target your ideal customers through your messaging.

You can share your brand's personality by using consistent colors, imagery, themes, and writing styles. It helps the viewer connect with the emotional side of your company (the human on the other side of the screen). People tend to do business with people whom they know, they like, and they trust, so remember to stay authentic and you'll build a strong following that respects and supports you.

Turn Conversations into Leads

Social media increases customer loyalty by establishing and growing relationships with your followers. You can offer instant response and communication in a way that feels natural to them. Gone are the days of waiting for a letter delivery that has information that needs to be addressed ASAP. The world we live in now is instantaneously informative and it's important to stay on top of conversations.

Your social media is heavily correlated to your sales because consumers are conscious buyers who oftentimes research companies before buying. A simple Google search leads viewers to your website and social media to get an idea of what value you provide, what products or services you offer, and why they should choose you versus the competition.

Impress Your Followers

By leaving the conversation open on social media, you're able to entertain users. Social media is built to entertain, so your brand should focus on maintaining engagement by fascinating. Create a welcoming set of pages for users to visit.

So let's take a look at social media questions. Use these prompts to encourage followers to actively communicate with your company.

 Social Media Engagement Questions To Ask Your Followers

Similar to in-person conversations and connections, asking questions on social media is a great way to learn about your following audience and increase your brand's likability online.

Following are questions that you can include in your upcoming content calendar.

Fill-in-the-Blank Questions

Allow your audience to finish your sentences with fill-in-the-blank sentences. Your followers will be able to use their creativity to open up to you.

1.  _____ makes me smile.

2. _____ inspires me to _____.

3. The best thing about my hometown was _____.

4. My favorite vacation was to _____.

5. Tell us a love story in five words or less: _________________________.

"This or That" Questions

This or That questions can include heavily-debated topics and simple partialities.

1. Would you rather [option 1] or [option 2]?

2. Are you more likely to [option 1] or [option 2]?

3. Phone call or text?

4. Morning person or night owl?

5. Coffee or tea?

6. Pineapple on pizza or no pineapple on pizza?

7. Bath or shower?

"What If" Questions

Prepare for a really creative answer through hypothetical, open-ended questions. You can also present followers with options to choose between.

1. What if you could magically change one thing about yourself? What would it be?

2. What if you and your significant other traded spots for a day?

3. What would you do if Oprah called you?

4. If you became a celebrity, what would you be famous for?

5. If you could invite one celebrity to your holiday dinner, who would it be? (A. Oprah Winfrey B. Dwayne "The Rock" Johnson C. Betty White)

6. What if you were a bird? What is the first thing you would do as a bird?

Feel-Good Questions

Be a positive online presence with mood-boosting conversations that make followers smile.

1. What’s your superpower?

2. What’s a bucket list item you crossed off the list this year?

3. What made you feel good this week?

4. Who deserves a virtual hug right now? (Tag them!)

5. What’s your love language?

Entertainment and Lifestyle Questions

 You can learn about your audience by asking them about the content that they're consuming to relate your posts back to match their interests.

1. What are you binge-watching right now?

2. Top 5 podcasts for new business owners?

3. Do you have a pet? (Pictures, please!)

4. What’s your favorite GIF to send to your best friend? Share it below!

5. What does your ideal Saturday night look like?

#Trending Questions

Learn about your followers through trending topics that people are talking about online.

1. What does your horoscope tell you about yourself?

2. Tag yourself: Which Disney character are you?

3. New year, new ______?

4. Tell us that you’re an entrepreneur without telling us that you’re an entrepreneur.

Product or Service Questions

While you don’t want all of your social media content to be about promoting your product or service, you can learn what your followers want, like, and need by asking some open-ended questions. They'll feel more connected to your brand if they were able to provide some input on your decision-making.

1. What do you want to see us launch next?

2. Would you rather get 50% off one purchase or 10% off your next 5 purchases?

3. If we gave you a $150 gift card, what would be in your shopping cart? (Spoiler alert: One lucky winner will receive said gift card)

4. What do you want to see more of from us? (A. [Option 1] B. [Option 2] C. [Option 3] D. [Option 4])

5. Ask us anything!

How to Ask Engaging Social Media Questions

Remember to stay true to your brand's voice and personality. We encourage you to be strategic with how you place your questions into your content. Make sure that it's complementary to the content that you typically share, so as to not confuse followers.

Each platform offers different engagement techniques, so we encourage you to do your research on different systems and then utilize your analytics to post at strategic times with relevant hashtags.

Utilize Platform Features

Feel free to copy-and-paste the questions above, but we encourage you to sit down and think about more questions that can help you to learn more about your customers. With the intention of winning your ideal customers, what do you need to learn about your followers to turn them into, or to find, your ideal customers?

On LinkedIn, Facebook, and Twitter, you can create polls for followers to engage with. These open up a whole box of opportunities for content. Be mindful of the questions you're asking to align with your brand and get engagement from large groups of people. The more engagement that your company gets online, the more the algorithms will favor what you post.

Instagram Stories are offers a plethora of interactive features, like question fill-in-the-blanks, emoji sliders, this-vs.that buttons, drop a photo prompts. These Stories can also be cross-posted to partner company, Facebook's Stories.

Host a Live Session

Live video content is popular, because it's in-the-moment and authentic. Answer questions in real time by teasing the live session for a few days leading up to it and encouraging followers to mark it on their calendar to log on at the right time. Be sure to include what time zone you'll be on, as your users could be all over the nation, or world!

Reply to Your Audience’s Answers

Keep the conversation going from both sides. When you receive comments and replies, respond back so that your followers feel seen.

If you see particular interest in one topic, consider creating a follow up post about it.

Build Contest or Giveaway

Incentives are proven to increase responses, so make it a competition by promising a gift for a giveaway winner.

Review Your Analytics and Performance

Much of social media is trial-and-error and learning what works for your brand and followers. Experiment, collect data, and take a look at what's truly boosting engagement. Use data to make informed decisions about the content that you're going to post in the future.

How to Track Social Media Engagement

Social media engagement is tracked through various metrics, including follows, comments, replies, shares, emoji reactions, and account mentions. Don't stress over just like or follower amounts, but focus on building engagement through every tool.

You can calculate your engagement rate percentage by adding up a post's total likes, comments and shares. Then divide that number by your total number of followers on that platform and multiple it by 100.

There are also software systems that create this information for you.

Now Start Engaging!

With this highly effective engagement tactic in your back pocket, prepare for a boost in your social media interactions. So, we're curious, which question will you ask first?