Case Study: Social Media + Brand Communications
- Megan Keyser
- Feb 7
- 2 min read
Updated: May 5
Client: Goldbrecht, Inc. (goldbrecht.com)
Role: Lead Social Media Consultant & Brand Strategist
Timeline: 2024 – Present
Brand Management
The role of a brand manager is to maintain clear, consistent brand standards across all media communications, while adhering to marketing goals.
Social Media
Profile adjustments for search engines and keywords to target professional architectural community
Post-writing, editing, scheduling, and management to maintain consistent brand voice
Comments, DM, and lead managemen
Analytic tracking and reporting (2024-2025 results below)
Instagram: 155% increase profile visits (See Instagram page)
LinkedIn: 584% increase post reaction, 35% increase Page Views, 57% increase unique visitors (See LinkedIn page)
General Web Traffic: 1,066% increase in monthly website traffic from social media
"We hired Megan as our social media consultant, and the impact on our window business has been incredible! Her expertise in creating engaging content, growing our online presence, and connecting with our customers has truly helped our business. From day one, Megan took the time to understand our brand, our values, and our goals. She’s been creative, professional, and always one step ahead with innovative strategies that keep our audience engaged and excited about what we offer. Thanks to her hard work, we’ve seen a significant increase in our social media engagement and, more importantly, a boost in sales." — James Tschortner, CEO, Goldbrecht Inc.
On-Site Storytelling: Regular visits to active job sites and company headquarters
Captured behind-the-scenes content, video interviews, team photos, manufacturing photos to complement impressive project showcases
Email Newsletter
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Newsletter writing and management
Maintaining 30%+ average open rates
Graphic Design
Product catalog and project showcase
Advanced Analytics: Implemented GA4 with custom UTM tracking for all marketing communications (2025 results below)
Generated 80K+ engaged website sessions with 95.6% engagement rate.
Identified paid advertising platforms with most efficient reach (CP10S $0.01 or less), traffic sources with high session engagement (4 mins +) per session, reallocating budget to efficient engagement (~$1.05 per 10-second view).
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