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Case Study: Brand Update + Social Media Strategy

  • Writer: Megan Keyser
    Megan Keyser
  • Feb 22
  • 2 min read

Updated: May 5

Client: Crystal Clear Glass, Inc.

Role: Website Designer & Content Creator

Timeline: 2024


The company was pivoting from high-end residential to commercial work and needed assistance updating collateral to match new client base. We updated their website, collateral, and digital strategy to match.



Networking + Outreach

Building relationships is crucial in the contracting business, so utilized LinkedIn to connect with decision-makers in the industry. This direct outreach strategy allowed us to establish credibility and open doors to new opportunities for future projects.


SOCIAL MEDIA MANAGEMENT

The role of a social media manager is to manage your brand across social platforms, including Facebook, Instagram, LinkedIn, X, and more. Each platform's audience is unique. Read more here.

  • CEO's LinkedIn profile adjustment for formalized outreach strategy, targeting decision-makers at top Los Angeles development firms

  • Post-writing, editing, scheduling, and management to maintain consistent brand voice

  • Comments, DM, and lead management

  • Analytic tracking and reporting (2024-2025 results below)

    • Instagram: 570% increase account reach

    • LinkedIn: 5,225% increase in reactions and a 3,200% increase in comments through industry storytelling

      • 47% of all LinkedIn visitors were identified as new, unique prospects within the target commercial sector


"Megan is incredibly talented with content, ad layout, and creative photography, bringing the exact ideas needed to capture attention. She is consistently responsive and on-time—a true partner throughout the development of my site and social media. Her video and creative work, in particular, resonated deeply with our audience." — Michael Aronson President, Crystal Clear Glass Inc.

On-Site Storytelling: Regular visits to their commercial job site to document project progress

  • Captured behind-the-scenes content and team photos to showcase commercial capabilities




By focusing on digital marketing strategies tailored for contractors, we positioned this client as a leader in the industry, while they are now managing windows on some of the largest Santa Monica projects to date.


If you're looking to elevate your contracting business, consider implementing digital authority strategies. With the right approach, you can achieve similar success and become a go-to name in your market. GET IN TOUCH WITH BUILDERFRIEND






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